Insight 1
Marketing Plan
Our Marketing Method:
Incremental
Marketing
Through our Marketing Strategy: (SICA)
Social Media
Marketing
Incentive
Marketing
Collaboration
Marketing
Advertisement
Marketing
10%
Main Marketing Goal:
In accordance to 2022 data extracted from
there are youths in Singapore.
442,633
Our estimated key performance indicator:
44,264
youths
Through our marketing efforts, we wish to reach
of our targeted demographic
Social Media
Marketing
(Grows Initial Following)
Collaboration
Marketing
(Creating Brand Awareness)
Incentive
Marketing
(Multiplying Follower-Base)
Advertisement
Marketing
(Mass-Scaling Our Initiative)
Our Marketing Schedule:
Planning/
Unlaunched
Beta
Marketing
Early Launch
Marketing
Late Launch
Marketing
Retention
Marketing
Inactive
Marketing Type:
Remarks:
Social Media
Marketing
Content Creation
- Cost-Free Implementation ($0)
Cost Estimate:
$0
Incentive
Marketing
Incentive Giveaways (E.g. Giftcards)
- Cost per card ($10)
- Distributions per Month (4 Cards)
- Duration of Marketing (2 Months)
$80
Collaboration
Marketing
Collaboration w/ (IFL)
- Cost-Free Implementation ($0)
Collaboration w/ (MOE)
- Government Funded/Controlled ($0)
$0
Advertisement
Marketing
Youtube Ads:
- Cost per view ($0.026)
- Cost per click ($3.21)
- Estimated views (45,000)
- Estimated clicks (450)
$2,615
Total Cost
Estimate:
$2,695
(Cost estimate as per marketing schedule)