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Insight 2

Youths face money problems due to poor financial discipline and short term temptations . They struggle to find ways to stay disciplined.

Are they financially aware?

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48.7% do not deem themselves to be financially aware

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Convenience & impulse buys are contributing factors to these problems

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“I've never changed eh. I always spend without thinking, like get money then paywave here paywave there"

-Owen

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Owen says

"At that point I just saw the shoes, they were on sale, they were for a good price."
-Aiman

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Aiman says

They know it's crucial to make good financial decisions from young

"I believe that you should start young and starting young is good because we will adopt this good habit and this good habit will bring us through a long way.”

- Daron

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Daron says

“I think it’s important because 16 to 25 is when we transit from teenagers to young adults and the habits created will last a lifetime." 
-Sabrina

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Sabrina says

BUT, not all of them does it

In fact, they easily stray off from what they aim to practice.

"The struggles would be temptations to get what I want, and it is not really a need. It's from online shopping and all the impulse purchases." 
-Sabrina 

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Sabrina says

"Firstly it is procrastination and secondly is lack of self control. I think because I never really took full responsibility for my finances."

- Clara

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Clara says

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Concluding

The common pain point is the inability to stay disciplined and on track 

Opportunity to create a solution to help the youth stay motivated 

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