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Insight 1
Meet our persona, Clara!
Persona
Curious clara
Student & Foodie
Favourite Quote
“If you don’t find a way to make money while you sleep, you will work until you die”- Warren Buffett
Hobbies
-Netflix and chill
-Baking
-Fellowships with friends
Monthly Income
Earns a total of $600
-$400 from part time
-$200 from parents allowance
Monthly Expenditure & Savings
Spendings: 65% of total income
Saves: 35% of total income
Financial Goals
1. Education fund
2. Get passive income
3. Retire comfortably
Character/Personality
- Outgoing/Sociable
- Inquisitive
- Foodie
- Low self discipline
Beliefs & Values
- Investing
- Independence
- Practice makes perfect
Likes & Dislikes
Likes :
-Eating out
-Browsing social media platforms
-Using card payments
Dislikes :
-Being strapped for cash
-Overspending
-Complex and confusing interface
-Easily bored of long videos
-Inconvenience processes
- Inability to make choices
- Future job stability
- Unstable income
- Problems supporting household
Fears
Needs
- Passive Income
- Better financial organization skills
Motivations
Preferred Purchasing & Marketing Platforms
Purchasing Platforms:
-Shopee
-Lazada
Marketing Channels :
-Social media
-Blogs
-Digital Marketing Display Boards
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Personal Infomation
Age: 20
Working at BreadTalk while studying Perfumery at Singapore Polytechnic
Friends
Family situation
Social Media
School
Budget Limit
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