Overview of Persona & User Journey Map

Persona

Meet our persona, Curious Clara!

Student and foodie

Mainly influenced by her family and friends

Has low self discipline

Financial goals include accumulating a fund for her education fund, getting passive income and retiring comfortably.

Key Dislikes: Overspending & confusing and complex things

Clara's Key Pain Points

Throughout Her User Journey Map

1. Fears missing out on the latest deals and trends, hence she struggles to keep to her financial goals as she is easily tempted to spend money.

2. Her spending habits are heavily influenced by sales on the various online platforms as well as social media and she easily gets lazy and tracking her small expenses.

3. She uses Paywave for transactions due to the convenience, and feels guilty that she always tend to spend more than her intended budget when she is hanging out with others.

4. She lack motivations and prompts to help her keep to her financial habits and eventually relapses from her good financial behaviour.

Card Stickers & Screensavers