Insight 1
Custom Card Stickers
Which insight was the Prototype based on?
Insight #2:
Youths face money problems due to poor financial discipline and short-term temptations. They struggle to find ways to stay disciplined.
Primary Research Findings
How often expenditure is tracked
How often savings are tracked
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never
(17.5%)
frequently
(30.6%)
occasionally (51.9%)
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occasionally (51%)
never
(13.6%)
frequently
(35.4%)
disagree
(48.1%)
"I don't know how my money really burns out. When I have money, I pay-wave here and there and suddenly my bank account is empty" - Owen
Secondary Research Findings
Increases in debit cards owned amongst youths
Stated: "Youths aged 16 to 18, 50% of them owns a debit card in 2021, an increase from 33%, 5 years ago,."
Increases in usage of card payments for daily transaction convenience
Indirectly links to overspending
- Youths MAINLY occasionally or never track their spendings and savings
- Find themselves overspending due to payment conveniences (e.g. cashless payments)
Enjoy spending for short-term
interests over long-term interests
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agree
(51.9%)
What is our Prototype?
How will we achieve this?
1
Presenting...
Features of sticker design analysis
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2
Colorfully designed to bring
vibrancy to the idea of financial management amongst youths
Custom card
stickers
Develop and design a custom IFL
EZ-Link/Bank card sticker skin
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Design A
(Full Card)
Design B
(half Card)
Ez-link/concession card sticker
bank cards:
Debit/credit
card sticker
3
consisting of a single, yet powerful money-management related quotation that impacts and motivates money reflection
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4
general promotion of IFL as an organisation via QR Code as well as their social channels
(scanning takes you to ifl.org.sg)
Where our Solution comes into play!
Increasing consciousness of daily money habits
How is this a Long-Term Solution?
Convenient public transport
EZ-Link & Bank Cards are used by youths in Singapore almost everyday!
Seamless cashless payments
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Our custom IFL sticker skins on
EZ-Link and Bank cards act as a reminder
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when spending/about to make payments
"Conclusion"
Development of a mindset to become more conservative towards unnecessary spendings
Subconsciously feel more encouraged to save
Self-taught financial discipline for the long term
Opportunities presented by our Prototype
OpportunitY:
- Tap into government resources to collaborate with schools under MOE
Schoolwide Distribution (of Prototype)
- Under the umbrella of MAS, close affiliation with government
- Facilitate widespread distribution to targeted demographic
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