Insight 1
User Journey Map 2.0
That wallpaper looks cool! Let me go and download it from their website.
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IFL posted a post about the wallpapers and saw the quote “A penny saved is a penny earned” Interested, she clicked into the profile to find out how to download the wallpaper
Curious
Seeing how easy it is to kick start , Clara downloaded the excel spreadsheet to start a new habit.
At lunch, Clara’s friend then tells her that she should try IFL’s card stickers, which had nice and trendy designs. Feeling intrigued, she went to get both the stickers to stick on her EZ-link and bank card.
During The CNY visitation, her relative saw her screensaver and asked her where she got it from. Clara begins to share with her relatives on the various solutions and they downloaded it. Clara felt happy that this helped to create conversations with her relatives.
The solutions worked out great for Clara and improved and cultivated her financial behaviour. She also promoted on her social media and asked her friends in school to try it. Clara’s friends also scanned the QR code on the sticker and became more aware of IFL’s various channels and followed them.
Interested
Clara was brought to IFL’s website and the link to download the wallpaper is there. Additionally, she saw the excel ecosystem tutorial video. Being curious, she is clicked into the video
Clara then kept using the excel to fill up her daily and monthly finances. The daily prompts upon entering the excel motivated her. The "good job!" prompts that appears whenever she saved her target amount encouraged her more.
Cautious: Whenever she overspent, a reminder would pop up to warns her of her bad money habits, and she understood she should reflect on her habits
When looking at the telegram, Clara received a notification of the new seasonal wallpapers being released on the telegram channels. She felt delighted to change up her wallpaper in light of the chinese new year season.
With the card sticker and screensavers placed on things she uses daily, Clara was always constantly reminded about managing her money properly, and the excel helped her keep track and reach her goals. With the additional reminders she felt heartened about managing her finances.
Their excel looks interesting, and they even have a tutorial video?
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Encouraged
Intrigued
Wow! They also have physical stickers. Let me fill up the collection form to collect it from IFL.
Delighted
Ecstatic
Heartened
Joyful
Hey guys! You should scan this QR code and follow IFL's social media channels for more updates.
Yay! I have finally saved up to my first financial goal!
